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TNG
Research works with all primary and secondary resources in order to
support your marketing, local and national ad sales, and branding efforts.
Services:
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C3
commercial ratings analysis
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Cume
audience analyses
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Cable
network start-ups: sales research training, using Nielsen data,
general consultation
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Ad Sales
Research: strategic analysis and marketing support
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Cable
Affiliate Sales Research: marketing kits and category presentations
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Web site
surveys: profiling, branding, and ad sales
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Internet
research: strategic positioning
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Primary
research studies on subscriber usage and attitudes on all media
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TNG
Research provides application development in ASP.net, Microsoft SQL
Server, VB.net, Visual FoxPro and Web site creation and maintenance, too.
Examples of
our past work include:
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mediaQUERY:
Web based application for ad sales
researchers, AEs and planners for network TV analyses.
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PPM
Converter: Web tool produced for Arbitron to
compare PPM radio estimates to diary ratings.
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Ratings
101: The first ratings tool for developing
cable networks. Provides weekly or monthly customized demos and
dayparts for ad sales and program analysis and selling.
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Cable Show
& Sell: Competitive network cable
profiles are only a few clicks away with this desktop tool for cable
networks and ad agencies.
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Mediamark
Reporter: MRI’s database at your
fingertips. An application that lets users analyze and report on
thousands of brands, products and categories simple click of the mouse
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CablePro:
MRI's vast product usage database
illustrating the power of Cable advertising
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Hall's
Magazine Reports: a
software analysis application for a vendor of magazine
editorial analyses
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Arbitron
Maximi$er: Online help system for this
primary ratings resource for radio stations
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CEReS :
Commercial Expenditure & Reporting System: Developed and marketed
with MSA to help cable networks analyze and report their MonitorPlus
Commerical Expenditure data.
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CMAND:
Developed
for Cable Media Corp, local cable system information including subs,
ratings
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Articles on
media, computer, ad sales, and research issues, including over 10 years writing
for Cable Avails/Cable World and Cable Sales Professional magazines.
Articles on
media, computer, ad sales, and research issues, including articles for Cynopsis
Weekender, Cable Avails/Cable World and Cable Sales Professional
magazines.
Sister
company Newsletters, INK. produces in-house and sales/marketing
newsletters for media, marketing and internet clients. Services include
research, writing, design and print coordination.
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